Gardenia Fragrance

In the wild, gardenia has very fragrant flowers. That latter diffuse a smooth and captivating fragrance in which we recognize floral facets such as jasmine or rose but also honeyed and fruity…

A symbol of elegance

The Gardenia, (Gardenia jasminoides), is an emblematic flower belonging to the Rubiaceae family. Its origins date back to the tropical regions of Asia, Africa and the Pacific islands. First discovered in China in the 18th century, this plant quickly captured the attention of botanists and enthusiasts around the world because of its exceptional beauty and intoxicating scent. Gardenia flowers are characterized by their creamy white petals, often arranged in concentric layers around a star-shaped center. Their soft and sweet scent evokes rich and velvety floral notes, capturing the imagination and awakening the senses. Over time, Gardenia has become a symbol of refinement and sophistication, often associated with expressions of love and gratitude in many cultures around the world.

The Gardenia and Coco Chanel

Due to it’s beauty and captivating fragrance, Gardenia has long been used in the composition of perfumes and luxury skincare products. One of the main followers of this flower is none other than Gabrielle Chanel (Coco Chanel). Fascinated by the exotic beauty and timeless elegance of Gardenia, Coco Chanel has several times found inspiration in this flower for the creation of her perfumes. In 1925, she even launched a fragrance called «Gardenia» entirely dedicated to the interpretation of one of her favorite flowers.